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The Hidden Persuaders., by Vance Packard
PDF Download The Hidden Persuaders., by Vance Packard
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Product details
Paperback
Publisher: Pocket Books (January 1, 1959)
ASIN: B006DO9H1A
Package Dimensions:
8.4 x 5.8 x 0.7 inches
Shipping Weight: 12.6 ounces
Average Customer Review:
4.2 out of 5 stars
69 customer reviews
Amazon Best Sellers Rank:
#426,086 in Books (See Top 100 in Books)
Bernays and his minions were demons. If the American people only knew the extent of their machinations. Sadly the majority are too involved with gladiator sports, porn and fighting over a particular political party to have a clue.
Relevant and timeless. A fascinating look from the past that explains the false pretense of motivation research. A great read.
A great book about the artful tools and manipulations used by Madison Avenue to sell products. The techniques can also be used in other areas too, such as politics. It is a good text for anyone who wants to know just how intrusive spin is in our society and how to avoid it. It is also good for anyone who wants to be a master of it.
Sill a masterpiece! Probably why it's still used in many advertising and marketing classes.
Ebook version was full of typos making it hard to read. Too much of the same thing in the subject matter. Stopped reading about halfway through.
I wanted to reread this book that made a big impression on me as a 13 year old in 1960. It is dated but it shows the base of all the "Data Farming" that is now omnipresent in our present World.
It's completely correct in how we're being propagandized at, but I wish an updated edition would be written, including techniques being used today.
A must read bookNeeds to be more generally known
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